Differentiation

I heard a story the other day about a Realtor that was cooking meals for his possible home buyers. Apparently he is a good cook, and can think outside the box.

How are you setting your business apart from the rest? What is your differentiation?

5 things to consider

Make the most out of what it is you do:

1. Be a leader; get people interested in what you have to say.

2. Be accountable; consumers will voice an opinion about you, let them.

3. Embrace your competition; they are the ones who will push you to greatness.

4. Push it to the limit; make your product the best of it’s kind.

5. Focus your efforts; there is no way to be the best at anything if you try to do everything.

3 Reasons

As the nation tries to figure out how to pay the bills and what they can cut back on, there exists a looming temptation. “I have this great house that I pay all sorts of money for, perhaps it can help me pay off some debt and stop this newly acquired ulcer from hurting so much?”

Nope.

The 3 Reasons to take money against your house:

1. Buy another house

2. Complete home repairs that increase the value of your house (These repairs should increase the value of your house by at least the amount that you borrowed.)

3. Major medical emergency (This is not a broken arm it is a debilitating something, something that makes you incapable of attaining income, something that your insurance does not cover in its entirety.)

Do not let the term of your loan outlast the lifetime of what you used the loan money to pay for!