tag:blogger.com,1999:blog-36893834956475377172023-11-15T10:47:26.423-06:00Where The Mind Residesbksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-3689383495647537717.post-56053080309600985092008-12-05T06:00:00.000-06:002008-12-05T06:00:00.864-06:00ConnectivityHere are some excerpts from an interview with Seth Godin about radio that I thought were rather interesting. The interview was given by Mark Ramsey at Hear 2.0. Basically the question to ask one's self is: Who are you trying to reach and why? …what they can’t get out of their iPod is the sense of connection and belonging. What they can’t get out of other forms of media is the sense of being in abksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-57703836997822889632008-11-13T15:43:00.006-06:002008-11-18T09:03:12.083-06:00Product Life CyclesWhile the new market place will enhance the ability of a company to create niche products that cater to specific people there will be less opportunity for specific products to maintain a long life in the marketplace. Below are two early drafts of graphs that I quickly drew up to display the idea that there will be a need to move more quickly with the introduction of your product and then a new bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-31848439342662682542008-11-07T06:00:00.003-06:002008-11-07T06:00:00.583-06:00DifferentiationI heard a story the other day about a Realtor that was cooking meals for his possible home buyers. Apparently he is a good cook, and can think outside the box.How are you setting your business apart from the rest? What is your differentiation? bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-36605960831889510222008-10-31T06:00:00.003-05:002008-10-31T06:00:02.584-05:005 things to considerMake the most out of what it is you do:1. <!--[endif]-->Be a leader; get people interested in what you have to say.2. <!--[endif]-->Be accountable; consumers will voice an opinion about you, let them.3. <!--[endif]-->Embrace your competition; they are the ones who will push you to greatness.4. <!--[endif]-->Push it to the limit; make your product the best of it’s kind.5.bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-20222413516778998822008-10-24T06:00:00.001-05:002008-10-24T06:00:00.576-05:00Less is more?I have been playing with the create your own social networking site ning.com. As is only natural this makes me return to thoughts of niche markets… You can make a Facebook or a MySpace, but that is pretty broad and I presume that there will be a struggle to gain users. If however, you limit the sites capabilities and make a specific function for the site to perform, it should appeal to a more bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-38545177296966813362008-10-17T06:00:00.002-05:002008-10-17T06:00:01.496-05:00Go GlobalTime to think on a global level, as the economy slows down in America there is still business overseas. The web, greater shipping capacity and the desire for niche products lends so well to global business. Why wouldn’t you take the opportunity to expand your business now? Spreading your business to a global level will allow you to create a buffer between your business and whatever “at home bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-18799230196138718252008-10-10T06:00:00.002-05:002008-10-10T09:24:30.017-05:00Marketing CoffeeRecently, I was looking for a place to take care of some quick design tweaks for a side project that I am working on and I only had a short while between meetings. Needed Wi-Fi, needed coffee, needed space on my way from point A to point B. Obvious choice, coffee shop. I stopped at the first place that I saw, and loved it. They had great space, good light, advertised Wi-Fi, and sold the coffee bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-36697179987906622872008-10-03T06:00:00.001-05:002008-10-03T06:00:00.380-05:00SpokespersonWho is the spokesperson of your business? Has one been delegated?A spokesperson is an important part to any business. There must be someone to stand in the eye of the public, remain calm, be available, be knowledgeable and portray the business in the light that you choose. In this day in age even pirates (yes real live pirates) have spokespeople.Why wouldn't you?"A spokesman for the pirates said bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-4858072682159269702008-09-26T06:00:00.001-05:002008-09-26T06:00:00.911-05:00Successful promotion of your product… Share what you have, why not open source? This way you give the power to the people that already believe in you. Make your product fashionable, interesting, edgy, so that people will want to talk about it and will feel compelled to become experts in it. Does the best idea win? No… well sometimes, but who could tell because new ideas are infinite.If you don't believe in you bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-11188955819114494782008-09-19T06:00:00.006-05:002008-09-19T06:00:01.848-05:003 Reasons As the nation tries to figure out how to pay the bills and what they can cut back on, there exists a looming temptation. “I have this great house that I pay all sorts of money for, perhaps it can help me pay off some debt and stop this newly acquired ulcer from hurting so much?” Nope. The 3 Reasons to take money against your house: 1. Buy another house 2.bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-78946363554424769482008-09-12T06:00:00.004-05:002008-09-18T12:32:17.885-05:00Political MediaAre People involved in politics as a result of feeling like they should now care because the media and famous people care? Is this is caring for the wrong reasons or is caring at all good enough?I would not presume to say what is right or wrong, but it is certainly an interesting concept. The media has played a major role in the evolution of the political arena, as it should. For example it was bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0tag:blogger.com,1999:blog-3689383495647537717.post-82538315004837152992008-09-05T06:00:00.001-05:002008-09-05T06:00:00.557-05:00The Beginning In the beginning I suppose we all have the feeling that there is so much to say. But how much of it can possibly be relevant to a reader? In an age where blogs and social networking are the craze, I ask: What good is it to share things with people if those things do not enhance the value of their day? I will write my ideas and opinions... and I will try not to include stupid things like the bksmythhttp://www.blogger.com/profile/03998323690128663299noreply@blogger.com0