I suppose we all have the feeling that there is "just so much to say", sadly, this is often untrue. So, let’s see if this can be about stuff that is worth reading, or is at least interesting.

Friday, December 5, 2008


Here are some excerpts from an interview with Seth Godin about radio that I thought were rather interesting. The interview was given by Mark Ramsey at Hear 2.0. Basically the question to ask one's self is: Who are you trying to reach and why?

…what they can’t get out of their iPod is the sense of connection and belonging. What they can’t get out of other forms of media is the sense of being in a select community, and the mistake that so many radio stations have made is they abandon that in favor of another point on their Cume.

So if you’re an advertiser and you have a choice between reaching a ton of people who couldn’t care less, and so you have to talk really fast, yell, and make obscene promises on the radio to get them to show up at your dealership, or reach a smaller group of people about something that they’re very interested in in a very connected way, in the long run advertisers are going to come back to the smaller, more tightly knit group...

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